Facebook’s plan to run ads on the Oculus may never get off the ground. Have a look here.

Facebook’s bid to run ads on its virtual reality headsets hit a major snag after the company’s only named developer partner said it was backing out of the plan amid a backlash from gamers. The news comes less than a week after CEO Mark Zuckerberg’s social network revealed last Wednesday that it would start testing ads on Oculus, its virtual reality headset, through a partnership with “Blaston” developer Resolution Games and two other unnamed game developers.